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DESIGN FOR PRINT

EVENT OUTDOOR SIGNAGE

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Each swatch is a nod to the core print and style of each of Chico's 4 brands at the time:

Chicos: Leopard Print
White House | Black Market: Classic B&W Stripes
Soma: Lace
Boston Proper: Rose Gold Sequins

PRINTING SPECS

Outdoor Fence Banner
42" x 20'

Canon Wide Format Printer
15 mil  Scrim Vinyl
Size #2 Nickel Grommets

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GOLD FOIL
BUSINESS CARD

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FINAL RESULT WITH GOLD FOIL

Cards for a local recruiter.

Wanted to make an eye-catching first impression. 

Designed Logo & Brand Kit for:
Estrem & Co.

PRINTING SPECS

Business Card
3.5" x 2"
18pt Cardstock

Gold Foil + Soft Touch
Round Corners

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CONCEPT

SPOT CHANNEL

VARNISH PRINT

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'WATER' ON PRINT CATCHING LIGHT AND REFLECTIONS

By carefully isolating the submerged areas and water droplets in a spot color channel, printer is able to target with high gloss varnish resulting in the water being able to reflect light and its surroundings.

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IMAGE

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SPOT UV COLOR CHANNEL

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ACRYLIC PRINT

4 Different Layers:


1- Background Image with shadows
 

2-Leaf texture for 3D relief via ink buildup, Displacement Map
 

3- Leaf CMYKLcLm color

4-Varnish Spot UV

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View Surface Design <Coming Soon>

PARK MAP TRIFOLD

Fully Illustrated park map designed  11" x 8.5"  to be printed at any color copier in a pinch.

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GET A CLOSER LOOK

ACCORDION TAB FOLD

This park map for Cayman Turtle Centre was designed to fold with uneven panel sizes to create exposed edges for tabs.

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GET A CLOSER LOOK

DIRECT MAIL

Promotion for a refinishing company.
Follows Post Office requirements.

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PACKAGING BOX
16" x 16" x 4"

Part of a branding package for a luxury linen rental company.

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RE-IMAGINED

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BEFORE

DESIGN
CHALLENGE

5" x 7"

Challenge by a fellow designer to improve upon another's designs with MINIMAL adjustments and in keeping with the presumed brief.

TRADESHOW BANNER

Task to improve upon the existing retractable banner design of a company.
Designed subject to have life-sized height and dimensions accounting for
 hardware. 

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HUMAN SCALE

RETIREMENT GIFT
FABRIC PRINTS BY COLOR

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Friend amassed a prized collection of vintage prints during his time at Chicos FAS HQ.
Unfortunately they were to remain in campus.

 

Upon his retirement, I photographed and arranged them by color to represent the 7 years he worked for the company.

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PRINTING SPECS

Card for Portrait
10" x 8"
100# Gloss Cover

© 2024 Valerie Borrero |  vborrero.com

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